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A Comprehensive SEO Workshop to Boost your Website Traffic - Session #1

  • SoHo Places 435 Broome Street New York, NY, 10013 United States (map)

Topic covered: Keyword Research and Competitive Analysis

Description/Goals: We will analyze the search patterns of potential visitors and competitive companies to craft a comprehensive strategy for what content will benefit your company the most.

Attending this session will give you:

  • A process to find the best keywords and topics to focus on based on monthly volume and keyword difficulty

  • Tools, both free and paid, to find all this information

  • A guide to analyzing competitors for opportunities to outrank them and see what is/is not working for them

  • How to reverse-engineer why (and why not) sites are ranking

  • A content marketing map and strategy for future blog posts

During the session, we’ll have individual and group exercises such as:

  1. Calculate monthly search volume and keyword difficulty of several keywords relevant to the group

  2. Find hundreds and thousands of relevant keywords for workshop participants using free tools

  3. Find out the top-performing blog posts and pages of your competitors