Topic covered: Keyword Research and Competitive Analysis
Description/Goals: We will analyze the search patterns of potential visitors and competitive companies to craft a comprehensive strategy for what content will benefit your company the most.
Attending this session will give you:
A process to find the best keywords and topics to focus on based on monthly volume and keyword difficulty
Tools, both free and paid, to find all this information
A guide to analyzing competitors for opportunities to outrank them and see what is/is not working for them
How to reverse-engineer why (and why not) sites are ranking
A content marketing map and strategy for future blog posts
During the session, we’ll have individual and group exercises such as:
Calculate monthly search volume and keyword difficulty of several keywords relevant to the group
Find hundreds and thousands of relevant keywords for workshop participants using free tools
Find out the top-performing blog posts and pages of your competitors
REGISTRATION CLICK HERE. SPACE LIMITED TO 20.