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  • SoHo Places 435 Broome Street New York, NY, 10013 United States (map)

How do you stand apart from your competitors visually? How do you choose a brand identity that tells a consistent, coherent story without saying a word? Why is visual branding important?

Attending this three-part workshops will give you:

  1. A new set of skills to grow your business on a budget

  2. Clarify your personal vision around the image style for your business

  3. Learn new ways to enhance the visibility of your business and stand out from competitors

Session #2

Topic covered: Expressive Photographic Composition

Description/Goals: Bigger is not always better. A fancy camera with tons of buttons is not always needed to take wonderful photographs, but developing skill in photographic composition. In this hands-on workshop, participants bring in their smartphones and, or, their personal cameras and paper manuals. We will address technical considerations and challenges you may have, and learn tips in how we can take great pictures with the best available settings of the cameras or smartphones you own. We will learn about the rules of photographic composition, and how to take successfully balanced photographic compositions that will impress clients and the general public. Finally, we will walk outside as a group in the neighborhood of Soho and complete an exercise on taking expressive photographic compositions.

Important: Bring your own smartphone, own camera.

This session will:

1- Resolve a large number of your technical concerns around using your camera or smartphone

2- Help you learn how to create photography attractive to the general public

3- Complete useful exercises in photography technique

4- Socialize outdoors with like-minded folks